Pricing

Getting the Highest Price in the Shortest Time

In order to get the highest price within the shortest amount of time, find the right Agent that knows how to market your home. Just having submission to MLS and holding Open House is NOT a marketing plan!

Keep in mind that over 70% of today’s Buyers start their search on the internet, so an Agents dedication to having a strong on-line presence with various third party marketing programs is a sure way to get results. Be sure your Agent will put his or her marketing plan in writing; such as a day-to-day schedule that you can follow in order to monitor the progress. If you don’t have a marketing plan in writing, how will you know that your home is effectively being marketed?

The more exposure your home has, the more offers you will get. And the more offers you get, the more choices you have to get the price and terms you want.

One critical factor of marketing your home is pricing it right. Your price should be adjusted to reflect the market, and the property’s worth. The key is to get many people checking out your property at a fair price instead of having no buyers because your price is set too high. The best Buyers will look at your property when it is first made public, so why wouldn’t you give the best Buyers the best price?

Another important factor is the condition of your home. Make sure that your home looks ready to be sold. Fix any defects (peeling or faded paint, cracks, stains, etc.) Condition alone can sometimes prompt fast buying decisions. Not only should you fix any defects, but consider upgrading your home by making major repairs and cosmetic improvements before selling. A nice looking home triggers the emotional response that can lead to a financial response.

Learn how to negotiate the best terms for all parties involved. Terms are another factor which may be adjusted to attract buyers. If you insist on getting your asking price, think of what you can offer to the buyers, for example, improvements you’ve made, or even offering seller financing at a lower than market interest rate on a portion of the sale price. Convince them why they should be paying the price you have set.

Lastly, get the buzz out about your home to everyone you know! It should also be visible to passerby’s that your house if for sale, whether it be signs, local advertisements or you telling friends, family, and acquaintances.